This article was published on the original Sorry I’m Late.com on 23/08/09.

In a mere 16 minutes, never has an opinion changed so quickly. The general feeling I had leading up to these 16 minutes was somewhat apathy mixed with ‘hope-this-doesn’t-suck-itis’ (which is a real condition, look it up). Needless to say, a quick 16 minutes was all that was needed to turn that feeling into some serious fanboy, boner inducing giddy excitement. Those 16 minutes came in the form of 16 minutes of preview footage of James Cameron’s Avatar. It was Avatar Day!

I must say, up until the past week, there has not been very much promotion for this film at all – besides word of mouth stuff and internet reports. All we have been told is that Avatar will be James Cameron’s long-in-gestation super-movie, a movie that Cameron had to wait until technology caught up with his vision. The much talked about aspect is the newly designed Fusion 3D camera system, apparently ready to revolutionise the entire film industry. Talk is cheap, especially when all you hear is talk for so long.

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